Opinion & Info

This is where I share tips and general information about domain names and the domaining business.

What is Zero-Click, One-Click and Two-Click Domain Traffic?

These terms are often used in the domain industry to describe certain types domain traffic. Zero-click Zero-click is sometimes referred to as Direct Navigation, Type-in, or Domain Redirection traffic. When someone types in a specific URL into the browser address field, they get sent directly to the specified website without a single click. Thus the …

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How a Domain Name Can Receive Traffic Even Without a Website

If you’re just getting started in the world of domaining, you may be wondering how a domain name could receive traffic when there is no website developed on it. This article will help you understand the 3 instances when a domain can receive traffic without a website. 1. Generic Keyword .COMs These are typically one …

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Sunrise, Landrush and General Availability Periods for New Domain Extensions

The Sunrise and Landrush periods come before the time when a domain extension is open to the general public for registration, although Landrush is not mandatory. Sunrise Period This is the initial period in which trademark owners get first dibs on domains that are same or similar to their trademark. The Sunrise lasts for 30 days or more, and …

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